In 2019 I started using the question and answer platform Quora. What started as a simple way to get my thoughts and experiences out around SaaS, sales and marketing, became a business growth engine that generated over $130,000 for both myself and the companies I worked for. To date, my Quora answers have generated over 3,000,000 views.
This money from Quora came from direct earnings (Quora answers that led to sales for the businesses that I worked for and freelance job opportunities), and indirect earning (podcasts, webinars, content collaborations and co-promotions that in turn drove sales and sponsorships). Google Analytics allows you to follow your Quora traffic and the Quora pixel helps you know when conversions from Quora occur.
As I was browsing the web I realized there was a healthy amount of content around Quora (even the business aspect of it), but there was very little that got specific. It was all high-level advice, not actually digging into the nuts of bolts of how people were monetizing this.
This is a shame because there is a huge market opportunity with Quora. Besides the organic content, which I think is the core of the platform, you can also run ads. These ads hit a 300 million user audience, and at a small fraction of the cost of Facebook or Google ads. I have some ads that were doing 7% CTR! I definitely never had FB ads doing that.
So I decided to write a course on it. In the course, I break things down into 5 sections, starting with the basics for anyone new to Quora, and then getting detailed.
Module 1: Navigating Quora
Module 2: Anatomy of an ideal answer
Module 3: Questions and Analytics
Module 4: Networking and Relationship Development
Module 5: Quora Paid Services
The information and full write-up are in a PDF guide (40+ pages long with text and images). There is no Quora Ad Library like there is for Facebook Ads but I have compiled a dozen samples for you so you can get inspired.
I have absolute confidence that this course will pay itself back quickly and so things will come with a 100% money-back guarantee (All I ask is people actually try the techniques talked about in the guide!).
I am really excited about getting this information out and helping businesses thrive.
Some specific things you will learn from this course:
- How to find ideal questions with the most impact
- How to network/relationship build on Quora
- How to get more reach out of your content on Quora
- How to use Quora Ads effectively (10+ examples)
- How to structure an effective answer on Quora
- How to use Quora in a B2B business context
- How Spaces, Topics and Quora Analytics work
You will also get lots of real examples of best spaces to follow and top-performing answers both from myself and from other top business, marketing and software minds on Quora!
You can hear me discuss monetizing Quora on the following podcasts:
https://open.spotify.com/episode/7rmI66kwHIs1glmFZ2AZdG
https://the-abm-conversations-podcast.simplecast.com/episodes/using-quora-efficiently-for-b2b-marketing-casey-hill-cqjUeMCS
If you have questions, don't hesitate to email me at info@amplifiedmasterclass.com.
Note: Each course guide is emailed out individually, so depending on the timezone of purchase, allow up to 8 hours for delivery. Purchases made during work hours in PST will typically be delivered in 30 minutes or less.